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Sharpie Professional
For high-impact banners, bring in the professionals
Hire a skilled, experienced, tech-savvy professional to craft your banners for all business purposes.
This isn't your little exhibit at the secondary school cultural arts fair. This is your business—your livelihood, the enterprise that provides food and shelter for your children. Your banners cannot look like wonder-works of poster board and dull Sharpies. They must deliver your message with respect for substance and style. Most of all, your banners must look "professional." Not surprisingly, therefore, to get professional-looking banners, you should work with professional banner designers.
Show your story.
Do you know the complement to the injunction, "Show your story"? The complement enjoins you from telling your story. You must remember your sixth form teacher reminding you, "Show. Don't tell!" The verbal equivalent of "a picture is worth a thousand words." The principle applies even more in banners than in literature, journalism, or your company's annual reports. No, you cannot tell your entire story in one single banner. You cannot print your mission statement, your corporate history, and your annual earnings reports on a series of banners and expect anyone to pay attention. But you can create three powerful images that show your associates achieving the mission, advancing the company's history, and driving-up revenues and profits. Work with a professional designer to combine vivid images with simple texts to gob-smack potential customers with all they need to know about you and how you drive your business.
The professionals own the principle of elegance.
Those old Roman aquaducts still standing across the countryside honoured the principle of "elegance"; that's why they're still standing. Pippa Middleton's gown for her Maid of Honour duties paid homage to the principle of "elegance"; that's why you remember it. The principle of elegance demands you develop images with "just enough of just the right stuff." Derived from the triangle, an arch is the simplest and sturdiest of nature's forms; the Roman's built their plumbing with arches, and the stuff never fell down. Elegance. Pippa's gown gracefully but unforgivingly followed her form as if it were caressing her; no ornaments and very little embellishment at the stylish cowl neck. Elegance. Your banners ought to comply as strictly as possible with the principle of elegance, delivering just enough of just the right stuff—compelling image of your business in operation, and memorable text that expresses your core value…in the singular. Work with a professional designer to deliver words and images that will enthral potential customers and last for centuries.
Command of technology drives post-modern art.
Your customers' media habits have moulded and shaped their viewing and interpretation habits. They have grown accustomed to seeing powerful combinations of words and images; they have grown spoiled by clever juxtapositions, ingenious word-play, and nuance-rich messages. The internet aficionados among your customers are habituated either to motion or to static representations of intense action. If your banners fail to capitalize on these design elements, your would-be clients and patrons regard you as little better than the green grocer with the hand-painted signs; you're a curio, maybe a relic, but mostly you're obsolete. Work with a tech-savvy professional designer to deliver your message in forms and media your customers' appreciate. Better still, work with a professional designer who can develop banner-art guaranteed to resonate with your clientele.
About the Author
If your business needs Banner Stands then see whats out there.
Does sharpie ............?
work for henna tattoo's as well cuz i thought i would have enough money to buy a professional one but it seems like i dont. Is sharpie safe enough and does it last enough even for one night ???
yeah sharpie will work just make sure u have someone to do it for you cause u might mess it up, i messed up mine one time and had to go to school with a stupid messed up turtle on my ankle lol
yeah i know a turtle
2005 Sharpie Professional 250 Part 1