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Ray Case
Can Blu-ray Ever Achieve Success in the Marketplace?
Having won the war over HD-DVD, it would seem Blu-ray would have clear sailing into a very successful and bright future. While success has not been as sudden as most would have liked, there are signs that Blu-ray is gaining ground. Blu-ray discs and Blu-ray DVD Players have seen steadily increasing sales over the past two years, giving hope that the format has finally gotten a foot-hold into the public's awareness. Both, however, still come up short when compared to DVD sales. Many people see this as a prediction of Blu-ray's fate: no matter what type of success it will have, it will not be long term or long lasting. However, there are many marketing indicators that seem to dispute this prediction.
Here are some reasons why Blu-ray may have a bright future:
Sony
Sony has invested a lot into the Blu-ray format. It pushed aside HD-DVD (Toshiba) and it is now ready to reap the benefits and there is no debate that Sony has tremendous marketing ability. It seems highly likely Sony will find a way to make Blu-ray work and this does seem to be the case. Sony recently announced in September, 2009 its new Slim PlayStation 3 console sold more than one million units in its first three weeks. Reducing the price to $299, certainly helped the sales.
Price
Besides Sony, almost every major electronic company have started to support Blu-ray. Therefore, these companies have a greater interest in pushing the format towards success. More and more Blu-ray DVD Players and recording hardware are being launched. There are even rumors that Apple will produce a new Mac computer with a Blu-ray DVD Player. This will bring about strong competition in the market place. Strong competition is always good for the consumer, meaning prices will go down. And of course every major studio now supports Blu-ray, providing more content on Blu-ray disc. Eventually, Blu-ray Discs will be on par with that of the DVD discs. In some incidents this is already the case.
Continuously reducing prices of HDTVs, Blu-ray DVD Players and Blu-ray Discs will go a long way in helping Blu-ray win the marketplace battle. Even in a time of recession, HDTV are still being sold. There is no getting away from the fact that embedded into the public's psyche is the need to have a bigger, better TV viewing system. It is a necessity of life! Nothing good about Food and Shelter if you don't have a great Television to go along with it? And it just makes common sense people will want to get the best quality picture possible out of their HDTVs through using Blu-ray.
One Standard HD Format
Blu-ray is the only High Definition format you can use to get the best quality pictures. The quality of the picture and audio is what makes Blu-ray far superior to that of the standard DVD. You may get some critics that will argue Blu-ray is better, but only slightly. You can get DVD upconverting that will produce almost the same picture quality. This is UNTRUE. If anyone saw the picture of a DVD or upconverting DVD side by side with a Blu-ray Picture, there would be a remarkable difference in quality and sound. Blu-ray picture is noticeably better than anything else, even most HDTV broadcasts.
But good intentions and a strong backing don't always result in a positive outcome. Blu-ray does have its competitors in the Home Entertainment market and the most substantial one being - digital downloads.
Digital Downloads
Many see this as the future, and will be the main cause of Blu-ray's defeat, if it is ever defeated. Streaming video platforms services such as Netflix, Hulu, Apple TV and Vudu may very well in the future give Blu-ray serious competition. But right now they all have some major crippling factors; just like the Blu-ray format they have issues with pricing and content availability. But one of its biggest obstacles is Bandwidth, or the lack of bandwidth, since this effects the quality of the video and audio of the downloads.
Not including the fact that many places do not even have broadband connections, most that do, their bandwidth is not sufficient. Most cable internet connections are fine for streaming video on your 19 inch computer monitor; but when streaming on your 42 inch HDTV the picture more often than not will be unclear or the colors dull. You would need to get high end bandwidth services, usually designated towards businesses not the average consumer, to get good quality pictures. Some experts have indicated we are at least a decade away from getting the bandwidth needed to reap the full benefits of online full definition streaming videos. Are people going to sit around and wait for their Broadband to increase, when there is a perfectly good option all readily available? Not likely.
And people still like to use discs for movies and storage. They are familiar with a 12cm disc and know how to use them. Besides people have learned to trust and rely on these discs. Bringing us to another major drawback of digital downloading. Downloading 100 GBs worth of movies is fine, but what happens if your hard drive crashes, you will have to re-download all your movies. Most people still like having their movies in a physical form on discs for convenient storage.
The simple fact is, while digital downloads and Blu-ray will compete for the same market, one does not have to exist without the other. Both can offer you an alternative to each other. However, Blu-ray is the option available right now and it is not going to be replaced with another format in the foreseeable future. So given all these factors, I believe the time is right for Blu-ray to succeed and keep succeeding in the future as the High Definition viewing system of choice.
About the Author
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For more information on Blu-ray and Blu-ray Players try this handy comparison guide: Blu-ray Players Or view our list of the Best Selling Blu-ray Players and Blu-ray Deals: Blu-ray Player Deals Copyright 2010. This article may be freely distributed if this resource box stays attached.
Where do you find a replacement Ray Ban case?
I bought a pair of Ray Ban 3194 from Sunglass Hut, but the case broke. I cannot seem to find the right case, because my case is both black on the exterior and interior, while the one's I have found online are black on the exterior, and red on the interior. I don't know if it is the same case, or if there is some difference. And if there is no difference, will the red ruin my lenses? Please help!!!
you should go to the store you got the glasses from and tell them you wanna buy another case!
and to ur other question. no they wont ruin ur glasses!
My Blu-Ray Collection 2010/2011 Update: 310 Movies, 277 Cases