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Financial crisis, China jewelry industry to upgrade - Bandage manufacturer - china foam cervical collar

The so-called market segmentation is the property of all aspects of the market, according to scientific methods to market segmentation as having different needs, personality or behavior of the buyers group, goal is to make the same market segments within the inherent differences between individuals reduced to the minimum so that the difference between the different market segments to the maximum. Market segmentation in marketing decision-making significance of the enterprise for different groups of buyers to take a unique product or marketing mix tactics in order to get the best economic benefits.

With the changing global economic environment, China's jewelry industry into maturity by the development of the original extensive marketing and management can not adapt to the new market situation. Smaller and smaller profit margins, forcing many jewelry makers start from the upstream production and processing chain to the retail industry chain downstream of the terminal expansion, to capture greater market share, gain more profit margins.

However, the blind expansion of the market and the market can not increase profit margins. In this particular economic environment, companies are continuing to make their own development, China's jewelry business issues at stake. Jewelry manufacturers must look at themselves from a new perspective. Effective way to use science to find the profit the most effective way to increase space, I am afraid that is market segmentation.

In fact, the fundamental causes of market segmentation is inseparable from the market consumer demand. Consumer behavior and consumer psychology determine market demand, but also promote the rational and scientific market segments.

10 years, as people growing consumer demand and consumption levels gradually increase, as well as the gradual transformation of the concept of luxury, jewelry slowly into the homes of ordinary people. Under the influence of the Chinese tradition, the consumer either soft spot for gold jewelry, diamond jewelry or phrase "A diamond is forever, one never popular," the belief, as well as platinum jewelry love, all affect the market sales-oriented, and because of this, China's jewelry market is open to a rough division.

From the history of the development of jewelry industry trend analysis is not difficult to find consumer demand for jewelry goods conversion. Special times in short supply, consumers need is the amount of product, there is no specific market segment of that. When the amount of products to meet consumer demand, the demand for product quality to become protagonists. People began the pursuit of quality, pursuit of purity. So, with thousands of gold substitute gold, with 1000 feet of platinum, gold, etc. million, while its unique charm K gold market occupied a share. Continue to further segment the market and some products have good quality manufacturers have gradually emerged. Obviously, these markets can not do without the division of consumer demand.

With the "80" after the sudden emergence of consumer force, the number and quality of Chinese jewelry demand has failed to meet the needs of the consumer a wide range of consumer, personality, fashion, decorative, cultural and other character Zhang Yang as the new consumer pursuit. "Difference" of the sharp sword especially in this period, manufacturers are forced to differentiate their products to meet the increasingly diverse market needs. Market segments once again, such as K-gold's path market, TTF rose gold, Rui-qi of the cool-gold, have become the classic case of market segments.     I

ndeed, the market requires enterprises to segment the process, but also enterprise products and consumer groups, sub-grid subdivision process. Mainly reflected the brand's horizontal segment in the market, that is the same species or the same grade of product layer through the "product style" and the "consumers" in the horizontal subdivided. Account number of brands in various market position will be diluted. The company's ultimate goal - market share and profitability, not just the core of brand competition, market segmentation is the driving force.

In fact, from the Chinese jewelry industry, as well as the development of related industries, market segmentation is easy to see the inevitability of the arrival times.

Back in the early 90s of the last century, China's jewelry industry will be the restoration of development, the development of truly pull off the big jewelry should be in the late 90 century. According to statistics, gold jewelry was more than 500 processing enterprises, processing enterprises Jewelry up to 4000, together with other types of jewelry processing enterprises, estimated at 20,000, employing as many as 300 million people. Jewelry enterprise in China in the late 90s of last century than in the last century the production scale of 80 nearly hundredfold increase, the development of nearly 10 times faster. By 2000, China's jewelry sales reached 89 billion yuan, 44 times in 1990, particularly platinum jewelry and gold jewelry and other precious metal jewelry, consumer index leaped to the world's second and third.

2000, China's jewelry market has stabilized, pure price competition, new markets can not have been met environmental, manufacturers began to product quality, product differentiation and so on to boost the profits of space, this would produce jewelry Xing Ye of China The first market segment, from the product type, grade, region and other segments, such as the type of gold jewelry, mosaic classes, and pearls, jade, multicolored, etc.; also made a preliminary subdivision for the consumer market, such as ring, jewelry , various bars, craft ornaments, etc..

And the Chinese jewelry industry there are many similarities is that the Chinese clothing (000,902, stock it) industry. 80's who started from the last century, the industries of poor and white early 90's brand to the initial stage, China's garment industry have gone through a dark and hungry type consumption, and therefore have a basic breakdown of the women's and men, children, the elderly garment separately.

Garment industrial upgrading and the world, is the end of the century, the beginning of this century, clothing industry, competition from the "go it alone" to "win-win cooperation", the industrial advantages of integration and control of resources, not only the product structure of a basic division, also carried out the depth of the subdivision, such as Women has been loaded into My Fair Lady, mature white ladies, casual, sports, etc. Women; Men also were divided into men's casual and business men, sports men and so on.     A

fter 2000, China's jewelry market is also in the smooth start a new round of sustainable development, to the end of 2007, China's total industrial and commercial registration of various types of home jewelry business five thousand, platinum consumption to the world's first diamond consumption ranked first in the world gold consumption ranks second in the world; but also the world's largest consumer of jade processing, pearl production accounting for more than 95% of world production ... ...

However, faced with production and sales are constantly rising, China's jewelry industry, active and excited, but also start thinking of reason and calm. Let alone increase the number of manufacturers are aware of the profit margins are shrinking, and feel the competition within the industry is increasingly deepening: the yield and quality of competition has risen to the brand's competition, continuous innovation competition. Manufacturers, distributors and consumers closer together, the initial segments of the market is no longer able to provide greater corporate profit growth. Optimizing sales channels, brand, product innovation, a new round of market segmentation focus.

And development of the Chinese garment industry for 30 years compared to nearly 20 years, the development of China's jewelry industry, is still in the first stage of market segments. China's jewelry industry, the industry once again to be upgraded, which means the re-integration of resources, market segmentation again. As the apparel industry 20 years ago, in order to get rid of the production carried out by homogenization of the innovation system, innovation of management system, circulation system of innovation, product innovation system, in the final analysis, innovation and the end result is still the market segment.

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