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Image Drum
Drum washing machine market, the domestic brewing market changes have activated the high-end
April 1, Zhengzhou major chain stores and beauty shops beauty drum washing machine make a major price adjustment, the maximum decrease of 30%, 5.2 kg price of only 1,499 yuan, equivalent to an ordinary Washing Machine, 7 kg also selling only 2,399 yuan. In this regard, washing machine market, a number of local brands, foreign brands but reaction was muted, not stirred imaginary waves, "domino" phenomenon has not performed very quickly.
Parties to show calm
Recently, this reporter has come to Gome and Suning, five-star, big business and other home appliance stores, sales of washing machines on the Zhengzhou-related investigation done, both domestic brand Little Swan, Haier, Hisense, etc., or the Bosch, Siemens, Panasonic, Sanyo, LG Samsung and other foreign brands, have said they did not be affected, during the Ching Ming Festival, also achieved good results are somewhat higher than usual. However, there are sales, said sales rose in the range of washing machines are not satisfactory, it may set off more or less by the beauty of "the price storm" effect, some second-tier brand of washing machine or even a substantial decline in sales of the situation, people anxiety. Although many brand washing machines that do not follow verbal, but also engaged in between 300 and 500 yuan concession, some 56 thousand high-end machine and even lower prices more than 1000 yuan, and some prices have not decreased, but other gifts sent to the electric pressure cooker very attractive. Washing Machine from a number of manufacturers to improve their technical superiority, product updates and make an effort to compete with cheap drum, win the market. Hefei Sanyo introduced as the "frequency pulsator 835 series," New, from energy efficiency, cleaning and so on are carried out than the perfect innovation to meet the majority of Washing Machine User "conversion" needs, compared with the general drum washing machine, no way less.
"Half a month to go out to our nearly 800 sales in Zhengzhou station, indicating that consumers like roller very popular, just past the higher price, the general consumer groups get in the door." America's Zhengzhou Song Zhang, general manager of the company reporter.
Pay close attention to the development of
The wave of price cuts for the drum, all the major washing machine brands that have been noted, and pay close attention to the dynamic development, but whether it is foreign brands Bosch, LG, Sanyo, Panasonic and Siemens or Haier, Hisense and other domestic brands have appeared relatively calm reaction No factory that immediately follow. LG Electronics, Zhengzhou Office of washing machines who said, "LG can not enter price war with our joint venture brands had relatively high costs to motor, for example, we all used their own LG R & D, LG has patented DD DC inverter motor, the minimum speed of 1,000 rpm and the implementation of 10-year warranty, guarantee absolute quality. to use something different, prices will vary of course. In addition, the U.S. launch of the 5.2 kilograms is the product last year, has stopped production, LG is launching the product is 6 kilograms, and so a price reduction, we do not intend to follow up. "
Bosch washing machine related to the view that the user will certainly not buy Bosch to buy beautiful, even down to not less than 1,000 yuan, a completely different user groups. "Our customers care about is from the German technology and quality, not price."
Haier Zhengzhou marketing company who said, "Haier will not engage in price war, compared with speaking, Haier more attention to product quality and image, low price brand is an injury. Haier's product line is very long, rich in price from 2,000 yuan to more than 10 thousand yuan ranging drum is also the lowest price 2000 yuan more than 13 kilograms of Casa Imperial products are more than 10 thousand yuan is taking the standard high-end line. As the advantages of different products for each brand So beauty of this large price reduction will not have much impact on us. "
Hisense has also made it clear that "we will not join the price war which, one condition does not allow the second is currently no need. Headquarters requirement is wait and see."
Activation of high-end market
Provincial Association related to home appliances that in economics there is the famous "catfish effect", that is, competition in the market, some enterprises to adopt breakthrough means, measures to stimulate other enterprises active, active participation into market competition. View from the washing machine market, the domestic roller over the field for many years maintained a stable structure: on the one hand, foreign brands firmly adheres to share the advantages of the field drum, roller products, the average price, gross margin remained high; the other hand, domestic drum washing machine brand, technology is relatively weak, the lack of a breakthrough performance, lack of energy industry, an urgent need "big catfish" appears. America's current take the initiative to calm the stability of the washing machine will break the pattern, highlight the "catfish effect."
"Washing machine is a home appliance industry price wars rarely smoke the 'Pure Land ', over the years calm, placid, Siemens, Panasonic and other brand firmly occupy the seven seas high-end drum washing machine market, Little Swan, and other domestic Rongshida Washing Machine brands dominated the majority share. I think that's washing machine suddenly the United States launched a price war, the 'roller products ' positioning for the 'pulsator price ', a short time will not have any impact, long time are likely to lead to washing machine industry 'domino ' phenomenon, promoting other brands follow the trend of the war, following the household appliances industry, TV war, air war, the washing machine to provoke a new round of war. "deputy secretary general of China Electronic Chamber of Commerce Lu Renbo said.
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Whats the name of the guy who plays the drum thing with Jason Mraz?
He sometimes plays with Jason Mraz and plays with this: http://www.rebirth.co.za/images/Djembe_Ghana.jpg
Dying for his name! ~thx
Noel "Toca" Rivera. He is super nice and super funny!!! His sidekick is Gnomie, the lawn gnome.
Earth Drum - Spirit Vision - David and Steve Gordon