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Envelope Flap
How To Do Your Copy On Your Envelopes
Envelope printing is part and parcel of having a marketing strategy such as greeting cards and business letters. Your print envelopes would be the ones to carry your marketing message and make sure that they get to the hands of your target clients.
But more often than not, print envelopes have become more than just the ordinary white accessory to your greeting card or marketing letter. There are newer design methods that dictate for envelope printing to have copy on its surface to make them even more a stand out. So if you're thinking of adding that extra design to your boring and blah surface, this article is for you.
Creating your copy for your print envelope has its own rules. You have to understand that when you do add copy to your design, you should always consider the text, graphics you're going to include to emphasize further your copy, as well as the effects (the screens and halftones). But more importantly, you have to consider where you place your copy in the envelope as there are postal regulations you have to follow.
For the screened copy, you have to consider what outcome you would want to have for your envelope. You need to consider the different shades of one color, the background, the densities available for you, as well as the availability of the negative or whether it is going to come from a disk or not. It will actually depend on the envelope printing process that you would want to have.
For image limitations, it would be minimal as you would not have any problems with your copy overlapping with your image. So you can opt to have your envelopes printed before your copy or you can also apply your copy while your envelopes are being converted.
For backprinting, your copy is, well, printed at the back side of your envelope. The design rule is that to have uniformity in your envelope, you have to have the same design features as that of your front side. Next, it is easy to apply your copy on the flap when the flap is out. This means that you can print the copy the same time you do the front of your envelope. It can only be considered backprinting as long as the flap is down or the underside of the flap is printed on. On the other hand, printing on the opposite side of the paper is always considered backprinting.
As for the printing process, you can choose from offset printing, flexography and letterpress, or even thermography.
Again, you are not prohibited from including copy to your envelope. As long as you limit your copy design to postal rules, you can always add more attention grabbing element to your envelope printing.
About the Author
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HELP! does anyone know what a back flap is (on an envelope)?
I'm writing a letter, and my friend told me to put her name on the "back flap" of the envelope. I have no idea where it is, and she is not telling me. >:(
It is the triangular shape on the back part of the envelope. The part that has the glue on it for sealing.
0 flaps takeoff engine cut 7 Jan 09